Measuring success is essential for all PR pros, but it’s not always easy. For measurement month this year, we zoomed in on PR metrics and surveyed 500+ PR professionals to find out which metrics mattered most to them in 2021, and how they’ll approach measurement and reporting in 2022. Here’s a sneak peek of our findings:
- More PR pros will focus on social media in 2022: 60% will measure social shares and social engagement, with a 9% and a 12% increase in these areas respectively
- 94% agree that placements were a top priority in 2021—and that will remain unchanged in 2022
- 28% plan to report on consumer sentiment in 2022, a 10% increase over 2021
- Many share PR updates and reporting with their executive team (47%), followed by marketing (39%), their entire company (31%), social media team (25%) and corporate comms (20%)
Download the report to see the full findings. You can also view the on-demand webinar panel discussion here.