Takeaways from The State of PR Measurement 2021

An on-demand webinar panel

Watch this on-demand webinar featuring Muck Rack’s CEO, Greg Galant leading a panel discussion with:

  • Emily Falcone, Director of Communications, Axios
  • Jasmine Jones, Press & Communications Lead, Thirty Madison
  • Sharon Kunz, Publicity Manager, Hachette Book Group

For measurement month this year, we surveyed 500+ PR pros to find out which metrics mattered most to them in 2021, and how they’ll approach measurement and reporting in 2022.

Watch the on-demand panel to learn:

  • How PR pros measured success in 2021
  • What key metrics they’re tracking in 2022
  • Why social media and consumer sentiment are top of mind

Panelists

Greg Galant, CEO and Co-Founder, Muck Rack
Emily Falcone, Director of Communications, Axios
Jasmine Jones, Press & Communications Lead, Thirty Madison
Sharon Kunz, Publicity Manager, Hachette Book Group