Muck Rack conducts annual research on the state of journalism to learn how journalists use social media, their preferences for working with PR professionals and receiving pitches, their optimism about the future of the industry, and more.
Here are some of the key findings:
Twitter remains the leading social network among journalists at 83%
47% of journalists believe that the way most companies share information with the media is outdated
63% of journalists view their relationship with PR pros as mutually beneficial, but not quite a partnership, while only 7% view it as a partnership
Journalists are consistently optimistic about the industry at 57% (compared to 55% in 2018)