- 47% of PR professionals spend at least a quarter of their time on media measurement and reporting
- PR pros use an average of 8 metrics
- More than half of PR pros brief their executive teams weekly
Showcasing the value of PR is an essential yet challenging part of any PR pro’s job. We surveyed 1,000+ PR pros to help demystify the most common PR metrics, reporting methods and more.
Here’s a sneak peek of the results: