State of PR Measurement

The most common metrics and reporting methods that PR pros use to measure success in 2023

    Showcasing the value of PR is an essential yet challenging part of any PR pro’s job. We surveyed 1,000+ PR pros to help demystify the most common PR metrics, reporting methods and more. 

    Here’s a sneak peek of the results:

    • 47% of PR professionals spend at least a quarter of their time on media measurement and reporting
    • PR pros use an average of 8 metrics
    • More than half of PR pros brief their executive teams weekly