The State of PR Measurement 2022

A survey of 800+ PR pros


    We asked 800+ PR professionals how they measured success in 2022 and their plans for measurement and reporting in 2023. Here’s a sneak peek of the results:

    • 96% measure coverage/stories placed
    • 27% measure pitches sent
    • 67% say connecting PR metrics to business outcomes is their biggest measurement challenge 
    • 56% say this year’s metrics will outperform last year metrics

    Watch the on-demand webinar with Muck Rack CEO and Co-founder Greg Galant as he is joined by industry experts to discuss the survey results, insights and actionable tips for 2023.


Greg Galant

CEO and Co-founder

Gini Dietrich

Founder and CEO of Spin Sucks

Johna Burke

Global Managing Director at AMEC

Christopher Penn

Co-founder and Chief Data Scientist at Trust Insights