- 96% measure coverage/stories placed
- 27% measure pitches sent
- 67% say connecting PR metrics to business outcomes is their biggest measurement challenge
- 56% say this year’s metrics will outperform last year metrics
We asked 800+ PR professionals how they measured success in 2022 and their plans for measurement and reporting in 2023. Here’s a sneak peek of the results:
On Monday, December 12th at 11:30am ET, Muck Rack CEO and Co-founder Greg Galant will be joined by industry experts to discuss the survey results, insights and actionable tips for 2023.