State of PR 2023

How PR pros spend their time, engage with journalists and use social media in 2023

    Muck Rack’s fifth annual State of PR report is based on a survey of over 1,000 PR professionals. This study delves into current challenges, workflow preferences, resource allocation and more, providing valuable insights for the PR industry in 2023.

    • 70% of PR professionals anticipate a growing challenge in securing earned media over the next five years
    • 44% say they’re spending more time on internal communications
    • More than half of PR professionals say there is a lack of diversity on their leadership teams

    You'll also get access to our on-demand webinar featuring PR leaders in the industry.


Brandi Boatner

Manager of Digital & Advocacy Communications | IBM

Michael Brito

Global Head of Analytics | Zeno Group

Danielle Cerasani

VP of Enterprise Technology | Weber Shandwick