The State of PR 2022

How PR pros connect with journalists, use technology, measure success and more in 2022

    In our biggest State of PR survey to date, we surveyed 1,800+ PR pros to get a pulse on the state of the industry today. Our report includes insights into how brands and agencies work together, how PR budgets are allocated, the most effective methods of reaching journalists and more.

    Here’s a sneak peek at a few insights from the report:

    • More than half of PR pros (53%) work 40+ hours/week and work after business hours/weekends 
    • 52% say their biggest challenge is getting responses from journalists 
    • 49% say producing measurable results would help them increase value in their organization
    • The median salary of those surveyed falls between $70-100K, with 51% of respondents with a title of manager, director or supervisor
    We also break down the results of the survey in an on-demand panel discussion on the latest trends in the PR industry. 


Greg Galant

CEO & Founder of Muck Rack

Rick Chen

Head of Public Relations

Leah Walters

Head of Global Communications

Laura Russo

Executive Director, EVP
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