The State of Podcasting 2022

Challenges, trends and pitching preferences of podcasters today

    It’s never been more important for PR pros and podcasters to build strong relationships. Our annual State of Podcasting survey digs into trends, challenges and pitching preferences to help PR pros and podcasters work better together.

    Here’s sneak peek of the findings:

    • 35% more podcasters are offering premium content
    • 67% record videos of their podcast
    • 53% work on two or more podcasts
    • More podcasters are working for media companies—a 16% increase over last year
    • Lack of personalization is the #1 reason why podcasters will reject a pitch

    View the on-demand panel featuring Muck Rack CEO and Co-founder, Greg Galant,  Rachel Feltman, host of The Weirdest Thing I Learned This Week, Jerri Williams, host of, FBI Retired Case File Review and Roge Karma, senior producer of The Ezra Klein Show as they discuss must-know takeaways from The State of Podcasting.


Greg Galant

CEO and Co-founder

Rachel Feltman

Host, The Weirdest Thing I Learned This Week

Roge Karma

Senior Producer, The Ezra Klein Show

Jerri Williams

Host, FBI Retired Case File Review