The State of Journalism 2024

Journalism trends in employment, AI & social media, PR pitching preferences and more

    We surveyed 1,000+ journalists along with International Journalists’ Network, Society of Professional Journalists and more to better understand the journalism landscape in 2024.

    These are just a few survey highlights:

    • More than one-third report layoffs or buyouts at their organization
    • 28% use generative AI and 31% have no plans to use it
    • Nearly a quarter produce 11 or more stories weekly
    • 46% receive 6 or more pitches daily

    Watch the on-demand panel discussion about key takeaways from the State of Journalism 2024. Muck Rack Cofounder and CEO Greg Galant will moderate a discussion with Candice Frederick, Senior Culture Reporter at Huffpost, Aly Walansky, Freelance Journalist (seen TODAY Show, Forbes) and Parry Headrick, Founder of Crackle PR.


Greg Galant

CEO and Cofounder | Muck Rack

Candice Frederick

Senior Culture Reporter | Huffpost

Aly Walansky

Freelance Journalist

Parry Headrick

Founder | Crackle PR