The State of AI in PR 2023

A look at the adoption of generative AI and top concerns across the industry

    In our first-ever State of AI in PR report, we surveyed 1,000+ PR pros to better understand how they use AI, plan to use AI and their biggest concerns surrounding AI. Here are a few takeaways:

    • 61% of PR pros say they currently use AI or are interested in using AI
    • 38% of C-suite respondents are already using AI tools
    • Crafting pitches, writing press releases and writing social copy are the top three ways that PR pros currently use AI

    Additionally, watch our on-demand panel featuring our Senior Director of Communications and Community, Linda Zebian, Sevans PR CEO Sarah Evans, Tech Reporter Dan Patterson, University of Oregon Professor Dr. Donna Davis, as they discuss key takeaways from the report and answer audience questions about AI in PR.


Linda Zebian

Sr Director of Communications & Community | Muck Rack

Dan Patterson

Tech Reporter | Formerly of CBS News

Dr. Donna Davis

Associate Professor | University of Oregon

Sarah Evans

Founder & CEO | Sevans PR