- 61% of PR pros say they currently use AI or are interested in using AI
- 38% of C-suite respondents are already using AI tools
- Crafting pitches, writing press releases and writing social copy are the top three ways that PR pros currently use AI
In our first-ever State of AI in PR report, we surveyed 1,000+ PR pros to better understand how they use AI, plan to use AI and their biggest concerns surrounding AI. Here are a few takeaways:
Additionally, watch our on-demand panel featuring our Senior Director of Communications and Community, Linda Zebian, Sevans PR CEO Sarah Evans, Tech Reporter Dan Patterson, University of Oregon Professor Dr. Donna Davis, as they discuss key takeaways from the report and answer audience questions about AI in PR.