The State of AI in PR 2024

AI adoption, sentiment and use cases in 2024


    Want to know how you can use AI to work smarter, not harder?

    Watch Linda Zebian, Senior Director of Communications & Community at Muck Rack, Stephen Waddington, Founder and Managing Partner, Wadds, Inc. and Matt Dzugan, Director of Data at Muck Rack for an on-demand panel on findings from the State of AI in PR survey

    Watch as they cover:

    • The most popular ways PR pros use AI in their day-to-day
    • How PR pros can use AI to be more productive
    • AI concerns, including how brands and agencies view AI


Matt Dzugan

Director of Data | Muck Rack

Stephen Waddington

Founder and Managing Partner | Wadds, Inc.

Linda Zebian

Sr. Director Communications & Communications | Muck Rack