Fact. Not that long ago, the public relations landscape looked very different.

The majority of interactions between media professionals and the public happened only during major events, and through a handful of public channels like radio, television or print newspapers. 

Then social media came along and changed everything. 

Download Muck Rack's free guide for adapting your public relations strategy to include social media. 
In Muck Rack's How to Seamlessly Integrate Social Media Into your PR Efforts, you'll learn: 

•  When PR pros need to use social media

•  Strategies for finding the right journalists on Twitter to pitch

•  Quick tips for using social media effectively as a PR professional