Prologis, Inc. is the global leader in logistics real estate with a focus on high-barrier, high-growth markets. As of June 30, 2018, and inclusive of the DCT acquisition on August 22, 2018, the company owned or had investments in, on a wholly owned basis or through co-investment ventures, properties and development projects expected to total approximately 756 million square feet (75 million square meters) in 19 countries. Prologis leases modern distribution facilities to a diverse base of approximately 5,500 customers across two major categories: business-to-business and retail/online fulfillment.
Learn how Prologis uses Muck Rack to:
- Find specialized and highly-relevant industry news with Alerts
- Complete projects in the most timely way possible
- Search for and connect with top tier media
Table of Contents
In Their Own Words: Prologis' Favorite Muck Rack Features
Alerts and Coverage Reports
A major part of my job is compiling our Daily News Clips, which are distributed every weekday morning to executives and high-level employees across the company. The clips in the report include media mentions of Prologis along with industry, logistics, peer and customer news.
The purpose of the report is to help senior leaders stay up-to-date, understand trends and make informed decisions within their areas of business. The information in the report is highly specialized and analytical. The tool we used before Muck Rack to compile content for the summary simply wasn’t up to the standards we needed it to be. Prologis demands the very best tools to help us do our jobs better and with a great deal of agility.
Thanks to Muck Rack’s Alerts and Coverage Reports, the way I compile this daily report has helped me find the best articles more efficiently.
I currently have multiple alerts set up on my Muck Rack account, tracking all sorts of keywords related to my industry. Every morning when I get into work, I read through my Alert emails and add to a Coverage Report with one click of a button. From there, I can transfer the information from my Coverage Report to our Daily News Clips template.
Our senior leaders have seen the Daily News Clips transformed for the better since using Muck Rack. Our CEO even complimented my team on the revamp of the Daily News Clips.
Reading through my alerts also keeps me informed, helping me in all areas of my job.
Prior to using Muck Rack to compile clips, I spent three hours combing the internet and putting together the daily report. Now, it takes me about half that time to compile the report.
“If you like collaboration and saving time, Muck Rack will be a great asset.”— Rachel Klinkatsis, Communications Specialist
When you become a Muck Rack customer, you truly create an extension of your communications team.
I know the team is there to collaborate and assist. Once, our team had an urgent need to find a journalist’s contact information that was not on Muck Rack. I clicked the help button and asked the Muck Rack team for assistance. Within 10 minutes, they created a profile for the journalist and sent me the best email for reaching the journalist.
“Muck Rack has helped my team become better collaborators and forward thinkers.”— Rachel Klinkatsis, Communications Specialist
Five Fast Questions
1. Tell us about some of Prologis’ major communications goals.
One of my many goals at Prologis is to make sure our executives are fully informed with news about our company, as well as industry trends. That’s why I love Muck Rack alerts; having highly-relevant news sent to my inbox in real time helps me to efficiently compile a report that senior leadership can put to use.
2. What are your favorite aspects of Muck Rack?
No doubt, Alerts and Coverage Reports. I also love using the Who Shared My Link bookmarklet to easily add second-hand search clips directly to my Coverage Report.
3. If you had to explain how you use Muck Rack to someone in a 140-character tweet or a 10-second Snapchat story, what would you say?
I would take a picture of me giving a thumbs up next to one of my completed Daily News Clips, write “DONE” with the time stamp.
4. How would you describe your experience with Muck Rack in three words?
Scrappy, collaborative and tech-savvy.
5. What would your job be like if you didn’t have Muck Rack?
I would be doing the same thing at work, but it would take me way longer. I would not have any free time in the morning to do anything besides the Daily News Clips. More importantly, the summary wouldn’t be the best product analysis that my executives receive today.