Numbers don’t lie: what we learned from 5.2 million pitches

Ebook analysis + recorded webinar

We analyzed 5.2 million anonymized pitches sent through Muck Rack’s Public Relations Management (PRM) Platform over the last 12 months and teamed up with our friend, PR coach Michael Smart, to nerd out about some handy pitching best practices.  

Get free access to: 

  1. A data-packed ebook analyzing a year's worth of pitches and insights
  2. A recorded webinar with Michael highlighting learnings from the analysis 

You'll learn: 

  • Benchmarks for open rates and click-through rates to see how yours stack up 
  • Common elements in the most successful pitches and how to incorporate them
  • What the subject lines with the highest opens had in common 
  • How much the time of year impacts pitching and when to pitch 
  • Surprises among the most-pitched outlets, and what they mean for your media relations strategy