1. What made you decide to use Muck Rack?
When I came to Patagonia, I really pushed to start using Muck Rack because I liked that the platform takes a holistic look at a journalist. When you search for a journalist on Muck Rack, you see their outlet and beat, but also get a glimpse of their interests through the integration with their Twitter profile and tweets.
For example, we launched a new video and curated a list of journalists who mentioned on Twitter they were interested in fishing, though that’s not necessarily their beat or what they write about. Muck Rack ties these elements together.
2. How would you describe Muck Rack in three words?
Useful, informative, easy
3. What would your job be like if you didn’t have Muck Rack?
My job depends on reaching out to the press, so it’s important for me and my team to have access to Muck Rack. Without it, we’d spend way more time looking for information about journalists. Muck Rack has helped us to streamline some of our processes.
4. In addition to results, what other benefits have you experienced from Muck Rack?
Muck Rack has saved the Patagonia team time and frustration when it comes to finding a journalist’s information. It’s also allowed us to be more creative in the way we seek out new reporter contacts -- this alternative approach has been even more important than the time saving.
5. What has your experience been like working with Muck Rack’s customer success team?
Muck Rack has amazingly quick customer service. If we can’t find a journalist’s email address and we reach out to Muck Rack, within 10 minutes, it’s added. We really appreciate our partnership with Muck Rack’s team.
We’ve also been impressed by how much Muck Rack has worked with us to add publications and journalists important to our brand. At Patagonia, we focus on an interesting niche media that many brands wouldn’t think to include on a media list, but they’re really important in our world.