HackerOne was started by hackers and security leaders who are driven by a passion to make the internet safer. Their platform is the industry standard for hacker-powered security and is used by organizations such as General Motors, Goldman Sachs, PayPal, Hyatt, Twitter, GitHub, Nintendo, Lufthansa, Microsoft, Starbucks, Dropbox, Intel, U.S. Department of Defense and many more. By partnering with the global hacker community, HackerOne is helping over 1,700 customer programs find critical vulnerabilities before they can be exploited by criminals. HackerOne is headquartered in San Francisco with offices in London, New York City, Singapore, and the Netherlands.

Search and Media Lists

Our Media Team uses Muck Rack on the daily. Muck Rack’s media list building tools enable us to build lists quickly and accurately. We use Muck Rack to keep our media lists up-to-date and build customized lists that fit the needs of a particular project or campaign. Since the media landscape shifts so often, it has been really nice to have a tool like Muck Rack in place. It definitely makes our jobs easier.

The other tool we use is Muck Rack’s Article Search function. We respond to breaking cybersecurity news and this tool has been super helpful in providing coverage of articles as they roll in, which helps us make educated assessments as to where we are in the media news cycle and how to best tailor our approach for media outreach.

I feel that Muck Rack’s Search tool is more accurate for pulling up-to-the-minute coverage on a different news cycles compared to Google.

Coverage Reports

The Coverage Reports function in Muck Rack is very effective and easy to use. We use Muck Rack for pulling and analyzing media coverage. Muck Rack definitely makes reporting easier. We can pull coverage reports hourly, daily, weekly or monthly. And, if there is a particular campaign or announcement that we are looking to pull coverage for to see how it is performing, we are able to pull coverage in realtime. The data we pull using Muck Rack helps inform and prioritize media efforts to ensure we are meeting our quarterly goals. We are also able to compare our coverage from quarter to quarter.

One of the metrics we pay close attention to is total shares -- we like to see what other journalists have shared stories that mention HackerOne. We also care about reach.

Team Collaboration 

On any given day, our media team is quite busy juggling multiple story pitches and news announcements. As such, we find the Muck Rack Pitch Log to be particularly useful in tracking communications with journalists, so we have an understanding as to who recently approached which journalist, when, and on what topic as well as any feedback collected from the journalist.

1. What made you decide to use Muck Rack?

We were in need of a PR software tool. Many members of our team were already familiar with some of the legacy platforms that have been around for a while, so we already had something to compare Muck Rack to. As a team, we collectively liked Muck Rack’s approach the best. We liked Muck Rack’s easy-to-use interface. It’s simple to use, it’s clean and not cluttered with crazy dashboards and distracting information. It gives us the information that we need, when we need it.

2. How would you describe Muck Rack in three words?

Simple, effective, and easy-to-use

3. What would your job be like if you didn’t have Muck Rack?

It would not be possible to create media lists or pull coverage as quickly as we do without a tool like Muck Rack.

4. What other benefits have you experienced from Muck Rack?

We save a lot of time. During the brief period of time we didn’t have access to a tool like Muck Rack, we had to manually research reporters -- it was really hard! With Muck Rack, it’s easy and fast to build and review media lists. Once we have a list built, we don’t have to reinvent the wheel.