Muck Rack collaborated with Zeno Group, a leading global integrated communications agency, to conduct this year's on this year's annual journalist survey to look at the changing trends in the industry. We looked at journalists' use of social media, their attitudes towards the future of the profession, how they rely on press releases and newswires, and more.
After reading this study you will be able to:
- Understand how journalists are sourcing their news
- Change traditional PR practices by looking at insights on the changing media landscape
- Improve your media pitches by using data trends on how to engage with journalists
- Evaluate the effect of the current political environment on the journalism profession